A scientific web-based survey of 2,000 adults nationwide, conducted by The Schapiro Group and Market Street Services, found seven out of 10 consumers believe being actively involved in the chamber is an effective strategy for enhancing a business’ reputation and for demonstrating it uses good business practices. These research findings prove what we’ve suspected all along. Being a member of the Chamber not only shows your support for the Tulsa community, but now we know it also improves your image among consumers and can lead to increased business. That’s great ROI.
Survey findings include:
• 59 percent of consumers think being active in the local chamber of commerce is an effective business strategy overall.
• It is 29 percent more effective for communicating to consumers that a company uses good business practices and 26 percent more effective for communicating that a business is reputable.
• When consumers know that a small business is a member of the chamber of commerce, they are 44 percent more likely to think favorably of it and 63 percent more likely to purchase goods or services from the company in the future.
• Consumers are 12 percent more likely to think the products of a highly involved chamber member (e.g., sits on the chamber board) stack up better against its competition.